Mingo
everyday is do-mingoHuman Tracking
Uhhhh scary data about privacy
The Dawn of the Informing smartphones
Even more scary tracking here.
And not only out there, but in your office! I really despise this one.
As said in my old post about privacy issues, the good or evilness of such technologies depends greatly on clearly establishing a well informed ON OFF button. ON could really help us out sometimes. OFF is because I bloody want to. You fag.
Tim Burton’s Legendary Status
OK, Tim Burton is Tim Burton, and nothing can be really learned about how to become a symbol of modernity rather than becoming a genius with a world of your own (a galaxy, a universe!).
But the timing of this exposition has given me something to think about. It is the perfect campaign for Burton’s new movie, Alice in Wonderland.
You know, Tim Burton’s on MoMA. He’s a living icon, we HAVE to go and see his movie, or we’ll be out of the privileged crowd who nourishes with his insights.
Nowadays, people must receive an ad at least in 5 different places to be really taken into account. And friends are the most likable to rely on.
- TV is a privileged position: if they are in TV, they are good (depending on the niche).
- Website is a must: a nice website is where I’ll go to gather further information and experience the brand.
- Other: press, banner, billboard, facebook, even in the news (better), it all adds up.
- Friends: oh yes, this is a bonus
But which one is the 5th? Which 5th media is the one that really strikes the consumer an makes WOM spread? Is it an original social movement, like Brammo’s seek the president quest, Tim Burton’s iconic figure on museums, Nike’s running app on iPhone…?
Transmedia, multi-experience solutions. Consumers are getting fussy.
Digital Storytelling
“We’re in the business of starting stories (…)” Mel Exon, BBH.
Inspiring slide share presented by Christine Huang in GH Digital Haze, reminder of the power of story stelling, in a world where human, hungry for stories, is replacing their traditional bonfire gathering for the mystique of brands and advertising, where true profound myths substitute the simplicity and rationelle of scientific explanations.
See examples of Digital Storytellings: The Junsui, and Star Wars Uncut.
By the way, I also want to share this precious “almanac of human emotions”, We Feel Fine Book, compilation of 12 million human feelings exposed in blogs during the last 3 years and condensed Jonathan Harris (see old post) and Sep Kamvar.
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