Mingo

everyday can be a domingo

Cómo dormir a tu bebé

Dormir a tu bebé no es tarea facil, sobretodo cuando estas preocupada por las responsabilidades del día siguiente.

Aquí van unos consejos que nos han dado las mamás del Perú.

Los primeros consejos son los que han recibido más “likes” en nuestra página de Facebook:

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¿Tienes algún truco especial que no se haya comentado antes y te funcione?

Dejanos un comment y lo agregaremos!!

¡Cariños!

Overcoming manipulation in retail

http://video.ted.com/assets/player/swf/EmbedPlayer.swf

This interesting TED talk shows some patterns we tend to use when we decide, specially in retail, and we should overcome, which are

- Comparing to the past

A) $2,000 travel to Hawaii cuts to $700, we take a week to think it, and when we go, price goes up to $1,500

B) $2,000 travel to Hawaii cuts to $1,600

Most people won’t take A), but will take B) because we compare the price of today with the price in the past, and not the price independently.

 

- Comparing to other products in the shelve

$27 wine perception changes from average to expensive if placed next to:

$8 wine, $27 wine, $33 wine, $39 wine

$8 wine, $22 wine, $27 wine

 

- % of saving by travelling:

A) A stereo costs $200, but if we drive to the next city it will cost $100

 

B) A car costs $40,000, but if we drive to the next city it will cost $30,900

Although saving is equal, most people do A) but not B) because they compare % of savings with costs.

 

- Impatience of winning in the future:

A) Win $50 now, or win $60 in a month

B) Win $50 in 12 months or $60 in 13 months

People take $50 in A) and $60 in B) although the time of waiting is the same. We tend to get impatient about decisions in the present, but forget about it if it refers to the future.

 

 

Making a trend prediction

Here’s a nice 10 point reminder I wanted to save of tools John Grant has listed to make a trend-prediction presentation:

“1. Fashionability: looking at what is in the American term “trendy” or “cool”…. (The only catch being discerning which avant-garde trends will go mainstream, or prove lasting).

2. “Say goodbye too”: I’ve often found it’s sharper and more revealing to look at what we wont be doing in future. I once predicted we’d “say goodbye to luggage” (because of the risks and costs associated with travel, ideas would travel more than people).

3. the remake: the recent return to 3D cinema would have been a great thing to predict (most predictions on the future of games ten years ago saw new fangled interfaces like the hologram, or the virtual reality headset, but not this).

4. Sci-fi. I predict that in future we will wear data tags and these will shape what we can access – for instance whether we are given access to shops, clubs, offers. The killer application will be in dating and socialising (I don’t know if this will happen… but it’s horrific enough as a prospect to make good sci-fi!).

5. Logical conclusions of long running changes. For instance I once predicted to Coca Cola that they (as the American Dream brand) could start to struggle in The Chinese Century.

6. Cross-pollinate. My suggestion back to the TV company was that instead of hiring me as trends analyst, that we convene a forum of leading innovators from different creative industries (you know what the ‘in colour’ will be for 2012 if you work in fashion – because you are already ordering the fabric).

7. Counter trends. Take a dominant trend and reverse it. For instance the recent American trend to “Domestic Goddess” was a natural counter-reaction to the last 50 years of feminism.

8. Curation. Pick any old theme and bombard blog readers or clients with current examples. (The insight being that we really learn from and copy the examples, not the general themes).

9. Combination. Take the client field plus a trend from another sector and create a new hybrid. For instance I can imagine iPhone style “apps” being added to my internet bank account?

10. The underlying pattern. This is the only type of trend that genuinely interests me – and is what I’ll mainly cover in my upcoming bank presentation. “Co-opportunity” (the book I brought out last year) was about one such trend: a new pattern of collaboration in networks (social networks, but also in real communities) – taking in examples as diverse as Obama’s election campaign, microcredit and crowd sourcing.”

fuente: coopp.net

Facebook in Spain 2010

Cultura e Internet

El problema con Internet y la cultura es que, si bien pensábamos que al acceder directamente al público creíamos que nos íbamos a saltar las productoras, cadenas de tv y criterios publicitarios, nos damos cuenta de que esas restricciones estaban creadas por una razón: y ésta es, que, por mucho que nos pese a algunos idealistas, tenían el criterio adecuado al saber seleccionar lo que les gustaba las masas.

Por mucho que pensemos que surgirá una libertad que hará que podamos ver contenidos más profundos o sinceros, la mayoría del contenido va a seguir siendo el mismo. Esperamos que de mayor calidad, ya que hoy puedes elegir entre ver “Física o Química”, serie que conozco poco, u otra que más te guste, del mismo estilo, pero rodada por americanos que trabajen mejor el reparto y su diálogo y los giros de guión.

No lograremos ese espacio esplendoroso sin ruido, ya que la mayoría de contenidos, aunque, de mejor calidad, seguirán en la onda juvenil que requieren las masas.

Los contenidos de culto, por esta regla de 3, no se harán notorios, ya que saben que no gozarán del éxito de las masas. Y la mayoría de medios en Internet gozan cuando, al igual que las televisiones, radio y revistas de ayer, consiguen el éxito de las masas.

Por lo tanto, si quieres este espacio esplendoroso, tendrás que buscarlo o creártelo. Hay muchos autores que seguro que no conozco que se adaptarían a mí. ¿Y si no sé que existen hasta una casualidad o una búsqueda personal pesada y consciente?

Que bonito sería que ello viniese de forma natural ¿no?

Pues si mantenemos la misma dinámica de crear a cambio de riqueza, aunque sean medios o contenidos con la voluntad de aglutinar, sin miedo a la falta de éxito, esto, por mucho Internet y democracia digital, no cambiará.

Seguirá todo igual que en la época de las televisiones.

Perdona Sinde, pero gratis.

Blogger Behaviour

Identify 2010′s blogger behaviours and insights here.

Future of blogging seems to be Micro-blogging. Tumblr alone boasts over 6 million users and 1.5 billion monthly pageviews and its only continuing to flourish – here is mine. And here I’ve aggregated both, and Twitter (@alejwalker) where I publicize Tumblr ’cause it’s a little less of a headache. I like to save useful info in my WordPress though.

Twitter is micro-micro-blogging but without the power of repository. Early adopters like Twitter: people listen to them, and they spread the word. In Facebook, you can open Tumblr’s videos directly, but it’s less public.

It’s all about architecture.

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