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	<title>Mingo</title>
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	<description>everyday can be a domingo</description>
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		<title>Mingo</title>
		<link>http://sidere.wordpress.com</link>
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		<title>Cómo dormir a tu bebé</title>
		<link>http://sidere.wordpress.com/2011/06/30/como-dormir-a-tu-bebe/</link>
		<comments>http://sidere.wordpress.com/2011/06/30/como-dormir-a-tu-bebe/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 16:59:41 +0000</pubDate>
		<dc:creator>Alejandro Walker</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://sidere.wordpress.com/2011/06/30/como-dormir-a-tu-bebe/</guid>
		<description><![CDATA[Dormir a tu beb&#233; no es tarea facil, sobretodo cuando estas preocupada por las responsabilidades del d&#237;a siguiente. Aqu&#237; van unos consejos que nos han dado las mam&#225;s del Per&#250;. Los primeros consejos son los que han recibido m&#225;s &#8220;likes&#8221; en nuestra p&#225;gina de Facebook: - Consejo (x likes) - Consejo (x likes) - Consejo [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sidere.wordpress.com&amp;blog=7351404&amp;post=2497&amp;subd=sidere&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title></title>
		<link>http://sidere.wordpress.com/2011/06/10/2494/</link>
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		<pubDate>Fri, 10 Jun 2011 15:33:33 +0000</pubDate>
		<dc:creator>Alejandro Walker</dc:creator>
				<category><![CDATA[Social Media]]></category>

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		<title>Overcoming manipulation in retail</title>
		<link>http://sidere.wordpress.com/2011/05/01/overcoming-manipulation-in-retail-2/</link>
		<comments>http://sidere.wordpress.com/2011/05/01/overcoming-manipulation-in-retail-2/#comments</comments>
		<pubDate>Sun, 01 May 2011 20:38:00 +0000</pubDate>
		<dc:creator>Alejandro Walker</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://sidere.wordpress.com/2011/05/01/overcoming-manipulation-in-retail-2/</guid>
		<description><![CDATA[http://video.ted.com/assets/player/swf/EmbedPlayer.swf This interesting TED talk shows some patterns we tend to use when we decide, specially in retail, and we should overcome, which are - Comparing to the past A) $2,000 travel to Hawaii cuts to $700, we take a week to think it, and when we go, price goes up to $1,500 B) $2,000 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sidere.wordpress.com&amp;blog=7351404&amp;post=2489&amp;subd=sidere&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Making a trend prediction</title>
		<link>http://sidere.wordpress.com/2011/03/25/making-a-trend-prediction/</link>
		<comments>http://sidere.wordpress.com/2011/03/25/making-a-trend-prediction/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 12:10:18 +0000</pubDate>
		<dc:creator>Alejandro Walker</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://sidere.wordpress.com/?p=2485</guid>
		<description><![CDATA[Here&#8217;s a nice 10 point reminder I wanted to save of tools John Grant has listed to make a trend-prediction presentation: &#8220;1. Fashionability: looking at what is in the American term “trendy” or “cool”…. (The only catch being discerning which avant-garde trends will go mainstream, or prove lasting). 2. “Say goodbye too”: I’ve often found [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sidere.wordpress.com&amp;blog=7351404&amp;post=2485&amp;subd=sidere&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Facebook in Spain 2010</title>
		<link>http://sidere.wordpress.com/2010/12/24/facebook-in-spain-2010/</link>
		<comments>http://sidere.wordpress.com/2010/12/24/facebook-in-spain-2010/#comments</comments>
		<pubDate>Fri, 24 Dec 2010 10:21:29 +0000</pubDate>
		<dc:creator>Alejandro Walker</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sidere.wordpress.com/?p=2481</guid>
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			<media:title type="html">Sidéré</media:title>
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		<title>Cultura e Internet</title>
		<link>http://sidere.wordpress.com/2010/12/22/cultura-e-internet/</link>
		<comments>http://sidere.wordpress.com/2010/12/22/cultura-e-internet/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 00:43:34 +0000</pubDate>
		<dc:creator>Alejandro Walker</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://sidere.wordpress.com/?p=2475</guid>
		<description><![CDATA[El problema con Internet y la cultura es que, si bien pensábamos que al acceder directamente al público creíamos que nos íbamos a saltar las productoras, cadenas de tv y criterios publicitarios, nos damos cuenta de que esas restricciones estaban creadas por una razón: y ésta es, que, por mucho que nos pese a algunos [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sidere.wordpress.com&amp;blog=7351404&amp;post=2475&amp;subd=sidere&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Blogger Behaviour</title>
		<link>http://sidere.wordpress.com/2010/12/14/blogger-behaviour/</link>
		<comments>http://sidere.wordpress.com/2010/12/14/blogger-behaviour/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 17:36:50 +0000</pubDate>
		<dc:creator>Alejandro Walker</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sidere.wordpress.com/?p=2463</guid>
		<description><![CDATA[Identify 2010&#8242;s blogger behaviours and insights here. Future of blogging seems to be Micro-blogging. Tumblr alone boasts over 6 million users and 1.5 billion monthly pageviews and its only continuing to flourish &#8211; here is mine. And here I&#8217;ve aggregated both, and Twitter (@alejwalker) where I publicize Tumblr &#8217;cause it&#8217;s a little less of a headache. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sidere.wordpress.com&amp;blog=7351404&amp;post=2463&amp;subd=sidere&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Sidéré</media:title>
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		<title>Strategic Ideas</title>
		<link>http://sidere.wordpress.com/2010/12/12/strategic-ideas/</link>
		<comments>http://sidere.wordpress.com/2010/12/12/strategic-ideas/#comments</comments>
		<pubDate>Sun, 12 Dec 2010 17:40:13 +0000</pubDate>
		<dc:creator>Alejandro Walker</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://sidere.wordpress.com/?p=2457</guid>
		<description><![CDATA[vs Strategy vs Creative Ideas vs Tactic Ideas via: @MonchoJimenez<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sidere.wordpress.com&amp;blog=7351404&amp;post=2457&amp;subd=sidere&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Average US spending</title>
		<link>http://sidere.wordpress.com/2010/11/18/2453/</link>
		<comments>http://sidere.wordpress.com/2010/11/18/2453/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 19:59:25 +0000</pubDate>
		<dc:creator>Alejandro Walker</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://sidere.wordpress.com/?p=2453</guid>
		<description><![CDATA[(click image to enlarge) An infographic using data from the Department of Labor’s 2009 Consumer Expenditure Survey offers a snapshot of how the average US consumer spends their money. Why does all the cool info come from and is directed to the US? via: reddit<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sidere.wordpress.com&amp;blog=7351404&amp;post=2453&amp;subd=sidere&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>37 Emotional Benefits To Use in Marketing</title>
		<link>http://sidere.wordpress.com/2010/11/12/37-emotional-benefits-to-use-in-marketing/</link>
		<comments>http://sidere.wordpress.com/2010/11/12/37-emotional-benefits-to-use-in-marketing/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 14:01:58 +0000</pubDate>
		<dc:creator>Alejandro Walker</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://sidere.wordpress.com/?p=2447</guid>
		<description><![CDATA[These were derived via extensive quantitative research with thousands of consumers, a panel of psychologists, and marketing consultants who specialized in assessing emotional purchase motivation. Taken together, the list is probably the best representation of the full spectrum of human needs which can be met by purchasing a given product or service. 1. Feeling Loved: Feeling Loved [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sidere.wordpress.com&amp;blog=7351404&amp;post=2447&amp;subd=sidere&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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