Why does Ferguson says that society sucks??
1950’s enlargement of consumers life-cycle by advertising agencies > Targeting advertising on young people > Other industries copy (record makers, movies, tv etc.) > Paralelly young beauty is celebrated > Surgery > By-product of youthness: inexperience > Inexperience = Stupidity > Stupidity is celebrated by all media > Society accepts stupidity as a high-regarded value > Stupidity is deified
–> Enlarging consumers life-cycle engagement > Stupidity is deified
–> Society sucks!