Fan Films are films inspired by other films, TV programmes, comic books, video games or similar sources, created by fans rather than by the source’s copyright holders or creators.
Good films have been produced so far, I discovered this funny turn-around version of Star Wars, “Pitching Lucas”, award winner of 2006 Star Wars Fan Film in Comic Con:
New technology (web, social media, cheap camaras, 3D tools and sound tools), fans and a mix of talents can make it all possible; and their love makes up for their lack of proffesionalism by far.
If fans can make new versions of movies, they could also make them from ads couldn’t they? Isn’t there a large number of fake brands out there?
Instead of “territories”, brands could develop “universes”. Hence not only an ad should be memorable, but it should have a universe of its own which consumers would ideally want to reproduce. Different chapters or sequences of the same ad concept in time would help to place this universe in the mind of the consumer. “Brand new” messages are compatible with this format, as well as reminders of old strategies under new perspectives, more linkable and therefore, memorable.
There is a big discussion about what attributes should an ad accomplish: being heard of, remembered (vinculated with the brand), communicating the message with the target group, understood, and liked or not. But discussions shouldn’t talk about this. Should talk about converting consumers into fans, about introducing souls into products, brands and companies. Share the love.
Storytelling, that’s the word. Weren’t brands looking for virality? Here’s a source.
Fan Films could also be provided as content for brand campaigns related to films, comics or other (see BKing’s Kingon Campaign).
I am a big fan of Stella Artois’s ad (no wonder they won this year’s Cannes):
p.d.: did anyone play Monkey Island?