The Kid Robot Campaign posted before got me thinking and…
This is my QR Code for Domingo.es
Will it get big in Europe as it is in Japan? It will probably depend in the introduction of smartphones in society (see old post).
I like this technology because it is not-invasive, the logo of the brand can give hints if we are interested in viewing the ad or not, and images can arise from them like holograms through the lens of your mobile phone (see old post 2), which increases the interactivity with the user. It can also lead to further interaction which is really cool, as well as city-gaming (ARG’s) (Kid Robot Campaign).
Source: QR-Code Generator