Since 2002, designer Paul Budnitz has been pushing the boundaries of what art toys can be in his iconic brand of super-premium vinyl toys, Kidrobot. Now, he is pushing the boundaries of what technology can do. As Android and other mobile platforms make QR codes an increasingly prevalent data tag format, why not have some fun with it? That’s exactly what Kidrobot did in Dunny Hunt 09 — a QR-based scavenger hunt around Manhattan, promoting Kidrobot’s Dunny Series 2009, from strategic creative studio WeArePlus.
The five-day hunt kicked off 31st of August, offering Kidrobot fans daily clues leading to a promotional displays — posters, stickers, postcards, t-shirts — hidden all around the city. Kidrobot also provided links to free smartphone apps which, once installed, could be used to scan the QR codes embedded in the promotional displays. (Although their choice of iPhone app is BeeTagg Reader, I’d recommend UpCode instead.)
Victorious hunters can collect the day’s Virtual Dunny Collection image, with a chance to win various prizes, including limited-edition Dunny toys. The first person to scan the QR Code from the day’s hidden item won a special reward. The grand prize is no less than a full set of the Dunny Series 2009 designer toys.
Winners will be announced tomorrow and this Thursday. I wish I was there or wish Barcelona had some toy gaming too!