Ester works with me, she’s got great insights about healthcare (she has real passion about medicine) and of a world I think I understand but I really don’t: women’s. Cosmethics, dresses etc.
No idea, seriously.
Also, there is big money and not abundant creativity in healthcare, and their communication rules are no excuse. I appreciate her thoughts, and its nice to discuss and deepen into these worlds.
Her CV is inserted in here.
These are some classic nice creative, award D&AD winning healthcare ads she showed me about:
Oh and we also found this interesting evolution of Apple’s Ads.