Mingo

everyday can be a domingo

VW’s Web-perience

Volkswagen.co.uk is an example of beautifully
crafted step by step thinking by Tribal DDB
London, inside the core values of the brand and
its consumers in a digital environment.
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And how not only a single thought is necessary,
but how this powerful thought has to be
fragmented into much smaller and also powerful
single experiences of the consumer.
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Here is a link to the ad of the web launch with
the values of VW, great.
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Amazing experience really, only one remark:
they forgot about the sound.
Follow the link to read the slide presentation properly.
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Volkswagen APG Creative Strategy
Awards 2009
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