All slides talk about how to reach people in different contexts, adding value, experience, technology and/or interaction.
Just talking with a friend we match in the uselesness of a new naming, connections planner, specially when the planner concept is already so complex and when the difference with communication planner is so small. It should just be a new area to take into account when implementing a new strategy: tv, radio, press, digital, billboard AND/OR other media (where the message should be adapted, which could be combined with digital, like QR codes or other).
It’s just about synergy with your audience.
“You can only plan the kinds of content you intend to create, put it in as many places as is possble, and look for ways to help that content to spread, by perhaps bringing it to the attention of people who might find it interesting, and letting those people find it when they want it. (…) – suggest that maybe the media we should be planning for are time, space, depth and technology.” Faris Yakob
The last slide (David Gillespie) adds also different models in a digital environment – he doesn’t like the word digital because media is not the focus, it’s just business present in a really social media, the Internet, hence businessess should also become naturally social – are diveded in: NOW+FREE (Easy life) / NOW+PAID (Could combine with the first with premium products)/ LATER+FREE / LATER+PAID (Obsolete). In my opinion, this model is only valid for products available online. Tangible products which are only present in shops or delivered are another story, unless you consider your campaign as the product (maybe gaming).
But I agree with him that we have always been social even though some thought we were captive, and that Internet has growed a lot but beginning to grow up (mature), replacing banners and e-mails for more social campaigns, enabling a feature that always should’ve been there, because media is, by definition, social.
“(…) business present in a really social media, the Internet, hence businessess should also become naturally social.” Nice, David.