There are a lot of lessons about how internet is changing politics and in general balancing the power to consumers, with the mydavidcameron campaign (a user generated campaign against the leader of the british conservative leader, David Cameron), but Russell Davies already did, and does better.
What the campaigning site reminded me, is their experience in how Twitter helps to spread the word. They gave away information about their campaigns and templates for designing their own posters (not all were posted, keeping out the offensive content which could actually could’ve fought against the main goal).
In the creator’s own words:
“(…) But very quickly the number of Twitter hits was overtaken by Facebook, and then Facebook was overtaken by direct visits.”
So this got me thinking:
– It may be true that the population of Twitter is not at all representative.
– But this population is important, they are mainly people in marketing/advertising a.k.a influencers.
– Hence, Twitter is a good start place for viral wannabe campaigns.
Learning from this campaign, it may be good to give all those potential distributers: primacy and participation tools to get the engaged.